What is Digital Marketing?
Digital Marketing is simple marketing. It applies marketing tactics online. It helps one just by reaching their ideal customers online.
Digital Marketing is the promotion of products or brand using different forms of electronic media.
Why does it Matter?
Consumers nowadays prefer digital marketing because they have access to information at any time and any place. They are exposed to not just what your company says about your brand but the Public says about your brand and that’s who they will listen to.
Elements in Digital Marketing.
There are different elements one need to learn in D.M..But they all work together.
- CONTENT CREATION
- MOBILE MARKETIG
- E-MAIL MARKETING
Career options in D.M.
The market of Digital Marketing is expanding rapidly as a result there are a huge variety of career options.
- Mobile Marketing
- Search Engine Optimisation (SEO)
- Marketing Automation
- Social Media
- Email Marketing
- Web Design
- Search Engine marketing (SEM)
- Business/ Marketing Strategy
- Interactive Technology
- Video/Audio production
To get career in D.M. one can get training in one or two specialty areas.
There are huge opportunities for digital profession in near future.According to a survey, In the year 2020 there will be a large number job options in digital field.